Note: to get to this section through the menu choose Menu > Manage > Products.
Before we get stuck in to adding your first product, there’s a couple of terms it’s useful to know. Your store has Products and Collections.
Products are the line items you sell in your store. A product can have just one set of options (a single version product) or it can have a number of options (multiple versions, also known as Product Variants). Variants are different versions of a product, such as different colours or sizes. A good example of variants is a T-Shirt design that’s available in different colours and sizes. Variants are easily created with Kong, as you’ll soon see.
Collections are groups of products, and they can be used in your store’s menu. Your products don’t have to be added to a collection, but it can help your customers to quickly find what they’re looking for if they are.
As a final note before we add a product, having high-quality product images can make all the difference in making a sale. We’ve got some free ebook guides at the Kong Academy if you’re interested in taking your own product photos http://www.kong.academy/guides/
Let’s get started!
First add your Product’s name and description - be as accurate and descriptive as possible here. You can add formatting, subtitles and so on to your Product’s description using the text editor, but less is usually more with regard to styling - don’t go overboard and make it difficult for people to read!
Make sure you include details that will be important to your range of customers. One buyer might be very specific about the type of wood used in a table, whereas another might only want to see the product’s dimensions. The best product descriptions often create a sense of excitement about using the product, while giving enough information for the customer to be confident they’re making an informed decision.
The next section is Product Details. This is where you can add Variants to your product, if you choose to. We’ll start with a single product.
Note: You can also check out the See How It Works help video at the left hand side.
The minimum requirements for adding a product are the Product Name, Description, Price, Product Image (see below) and SKU. SKU stands for Stock Keeping Unit. There are many different ways to generate your own SKUs - search around to find one that suits your business and products. It is worth having a format in place before you do a lot of product entry. Barcodes are optional, as is the On Sale price. You can add multiple barcodes to a SKU using the Add Another link, which may be useful if you’re selling internationally.
The On Sale Price allows you to temporarily discount a product without altering the normal sales price. You can turn this on or off, and update the On Sale Price at any time for any product.
If you choose to Track Inventory Kong will keep a log of all your sales, letting you see your stock levels at a glance. You can choose this on a per-product basis.
That’s it for a single product, now we’ll look at a product with Variants.
You start by setting up Option Types and their Option Choices. For example, you could have colour options of Red, Green, Blue and Yellow. To add additional choices click Add Another Choice. You can drag the choices around to choose the order that they appear in - just click and drag on the grey box with the white cross icon at the end of a field. You can also add and rearrange Option Types in this way. Available Option Types are Colour, Size and Material.
Once you’ve added all your choices (for example size and colour) Kong can automatically create your variants. You have the option to set defaults for all variants, which can save you time. You can always override the details on any variant you choose (for example if a certain colour costs more but all the others are the same). You can set a default Price, On Sale Price, and stock level. Once you’ve entered the details click Create Variants.
Note: If you need to amend your variants be aware of the following distinction:
Editing an option (i.e. retyping an Option Choice or reordering Option Choices in the list) and saving the page will update the label for your variants and leave their SKUs etc. unchanged.
Adding a new Option Choice (for example, you’ve added an additional colour option) you can make the change in step one, then click Recreate Variants. This will override existing variants though, so make sure you want to make the change.
Once you’ve created variants you can choose whether they’re shown in your store with the checkboxes at the left side of the list. Each variant must have a Price and SKU, while as before stock levels, sales prices and barcodes are optional. To access these additional fields click the edit icon at the right of the variant.
The next step is to add images. You must have at least 1 image per product. You can add multiple images at the same time by selecting them in the explorer/finder window that pops up, or by clicking the add images button again. To add Alt Text to an image click on the image thumbnail, then type the alt text into the box that pops up. Alt text is important because it can help accessibility as well as search engine performance. You can drag your images to change the order they appear.
Image formats that Kong accepts are: .jpg .png and .gif (animated .gifs will only show the first frame). Image files can be up to a maximum of 5MB in size.
You can add and edit your Collections at any time by going to Menu > Manage > Collections.
Collections are optional but really useful, especially as your inventory grows. They allow you to group products manually, or automatically by creating a set of rules. A given product can be added to multiple collections. To help with collections you can assign your product a Product Type and/or Product Manufacturer. To add new Collections, Types and Manufacturers select Create a new... from the dropdown list and type in the details.
You can manage your Product Types and Product Manufacturers by going to Menu > Manage > Product Types or Menu > Manage > Product Manufacturers.
For more information we have this detailed guide to managing your Collections.
SEO & META Data
Meta data is information about your product page that helps search engines find and display your page. Kong will automatically generate a page URL (web address) and Page Title based on your product name. You can override these if you wish by typing over them - please note that Kong will remove any characters like exclamation marks that cannot be used in the URL.
The Meta Description may show up in a search results page under the link to your page, and Keywords may help with some search engines.
Choose if you want this product to be Available Now, Available on a certain date, Hidden, or Sold Out. Setting a product to Hidden can be useful if you’re preparing ahead of time, as you can experiment and then turn it on when you’re ready.
Now click the green Create button and you’ve created your first product!
Click Menu > Back > Dashboard to get to the next step.