Getting Started, Step 1 - Tailor Your Settings

These documents will guide you through the initial setup of your Kong store.

When you first create your Kong Store you will be greeted by this screen, which shows the minimum requirements to get your store up and running.



We’re going to walk through each step of the process, and if you want any extra detail or a fancy feature catches your eye you can find our entire help archive here.

Each of the four webpages in this setup process also has help content on the relevant page - look out for the light grey text and the ‘See how it works’ video clips.

The Admin Menu can be found in the upper-left corner of the window. Depending on the size of your screen the Menu may be open as a sidebar, or it may be hidden to save screen space. If the Menu is closed just click on the three bars icon to open it. Any directions to use the menu will be written in this format: Menu > Menu Section > Menu Item (for example Menu > Customise > Theme Editor).



Note: to get to this section again through the menu choose Menu > Settings > Store Settings.

To get started click on Tailor Your Settings.


Main Info



In this section you can add and edit your store’s name and description. Having a clear, concise description will help visitors decide if this is the store for them and may help with your search engine ranking.

Below this is your subdomain - this will be your store’s web address (Also known as a URL, for example It is automatically generated from your store name, but you can manually change it. You may wish to do this if your store name is long - a shorter URL is often easier for customers to remember.

This can be changed at any time, but there can only be one Kong store with a particular subdomain. It’s worth keeping your subdomain the same once you’ve chosen - customers may have you bookmarked and changing the address could mean they lose their way to your store. You also have the option of using a Custom Domain.





Next you can add a logo for your store. If you do not have one you can skip this step and use text for your store’s header when you customise your theme in Step 4. To add a logo click the Choose Image button, then select an image file from your computer. 

File types Kong accepts are: .jpg, .png, and .gif. Note: .png and .gif files including transparency are accepted, so you can have transparent areas in and around your logo that allow your background colour to show through. We recommend only using .png and .jpg images though, and animated .gifs will only show the first frame - they will not play the animation.

Once you’ve uploaded your logo we’ve added a helpful feature that can generate a palette (colour scheme) based on your logo automatically. You will get to use this palette in Step 4 - customising your theme.

To generate a palette click the link that says ‘Nice logo! Can we get you a colour palette with that?’. A set of 6 colours based on your logo will appear. Magic! You do not have to use these colours, but they can form a useful starting point for customising your store even if you don’t use them. Note that you must have successfully uploaded a logo before this link will appear.


Contact Info



The next section to fill in is Contact Info. The Contact Email Address is the only required field, but we’d recommend filling in all the sections you can. Your customers may prefer the feeling of security that comes with knowing you’re more than just an email address - having an address and phone number can help them make the decision to choose you over a competitor.

You can return and update these details at any time.

You can add these to your Contact Us or About us page, or you can create a custom page by going to Menu > Customise > Store Pages and clicking Add New Page. Here's more information on the details required for UK companies.

As a seller it is your responsibility to ensure that you meet all legal requirements, so please take a few minutes to make sure that everything your business type needs is displayed on your store.

Depending on your trading status and location there may be a legal requirement for you to display certain information. For example, if you are running a UK Limited Company, somewhere on the site you must display the following:

  • the company’s registered number
  • its registered office address
  • where the company is registered (England and Wales, Scotland or Northern Ireland)
  • the fact that it’s a limited company (usually by spelling out the company’s full name including ‘Limited’ or ‘Ltd’)





The final section on this page is Visibility. This controls whether your store can been seen online. If you’re ready to go straight away you can select Open. You also have the option to have the store open on a certain date in the future (for example to coincide with a promotional event you’re doing). The third option is to have the store be Hidden - you may wish to use this while setting your store up so no-one sees it in an unfinished state. Once again, you can come back and edit this setting at any time.

To finish click the green Update My Store button in the bottom-right of the page. You should get a confirmation message at the top of the page saying ‘Your store settings were successfully updated’. This will fade out after a few seconds.

To move on to the next step click Menu > Back > Dashboard. Remember, you can open the main menu by clicking the three bars icon in the top left of the page if it’s not already visible.


Go to Step 2 - Add Products


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